Pac Nor Westy was founded in 2017. We started designing our own tees after having trouble finding ones that captured the essence of our Pacific Northwest adventures. We were also disappointed to find a number of seemingly "nature loving" brands were selling clothing that was anything but eco-friendly or ethically sourced.

Since that start in 2017, Pac Nor Westy has expanded to include designs rooted in outdoor exploration and adventure while increasing our commitment to using eco-friendly and made in the USA materials in our goods. We love bringing themes of nature together in creative ways to celebrate an authentic, adventurous life. Our team gets out into nature whenever we get a free moment - it's how we continue to be inspired. 


Rich Murphy - Owner & Creative Director

Rich has a passion for all things Pacific Northwest. Although his roots are Southern, he made the move to the Pacific Northwest over a decade ago and hasn't looked back. After a 20+ year career as a professional geographer, Rich decided it was time to bring his passions for graphic design, comfortable clothing, small batch makers, and the PNW together into what is now Pac Nor Westy.

Jessi - Director of Logistics

Jessi keeps everything organized and running smoothly at our warehouse. She ensures that orders get out to our customers in a timely fashion and that our flagship store stays stocked with products from our brand and our makers. Having grown up near Lake Tahoe, Jessi has a passion for exploring the outdoors. She fits right in here in the Pacific Northwest and loves getting out to explore.

Scott - Director of Operations

Scott steps in and does the things that no one else has time (or desire) to do. He keeps our operations running smoothly and our warehouse stocked. Scott loves to cook (he's a trained chef). He also enjoys building furniture (he built almost all of Pac Nor Westy's store fixtures!). He also enjoys exploring the Pacific Northwest and getting out in his kayak whenever the weather cooperates.

Matt - Flagship Store Staff

Matt works in our La Conner, WA flagship store. He loves telling customers about our makers and has a great depth of knowledge to share. When he isn't working the storefront, Matt loves reading a good book with a cup of coffee at one of our many great coffee shops here in La Conner.

Dr. Leo Marvin - Shop Dog

Call him Leo when he's moody, Marvin when he's a saint. In any case, he will likely greet you at our flagship store on the weekends. Leo loves to nap, people watch, and run the zoomies on the beach. He may be the only dog in the world who does not like human food. You can follow him on instagram @leomarvintheboxer


Our design and production studio is located in historic La Conner, WA. A little over an hour north of Seattle, the Skagit Valley is a rich agricultural and scenic area nestled between the North Cascades and the Washington Coast. We're near the gateway to the San Juan Islands and just a quick drive from Deception Pass State Park. The coast, the mountains, the forests, and everything in between are literally our back yard and serve as inspiration for our designs.

Our flagship store is located in La Conner, WA at:

105 South 1st Street
(beside La Conner Brewing Co.)

Stop in and say hello on your next adventure in the Skagit Valley!

Store Hours:
Thu - Mon: 11 AM to 5 PM
Tue & Wed: Closed