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Pac Nor Westy was founded in 2017. We started designing our own tees when we couldn't find ones that captured the essence of our PNW adventures. We also discovered a lot of seemingly "nature loving" clothing brands were selling apparel that was anything but eco-friendly or ethically sourced.

Since our start in 2017, Pac Nor Westy has expanded our focus to include designs rooted in outdoor exploration and adventure. We seek to capture the essence of "living the Northwest". We have continued our commitment to eco-friendly and ethically-produced goods. We love bringing themes of nature together in creative ways to celebrate an authentic, adventurous life.


Rich Murphy - Owner & Creative Director

Rich has a passion for all things Pacific Northwest. Although his roots are Southern, he made the move to the Pacific Northwest over a decade ago and hasn't looked back. After a 20+ year career as a professional geographer, Rich decided it was time to bring his passions for graphic design, comfortable clothing, small batch makers, and the PNW together into what is now Pac Nor Westy.

Jessi - Director of Logistics

Jessi keeps everything organized and running smoothly at our warehouse. She ensures that orders get out to our customers in a timely fashion and that our flagship store stays stocked with products from our brand and our makers. Having grown up near Lake Tahoe, Jessi has a passion for exploring the outdoors. She fits right in here in the Pacific Northwest and loves getting out to explore.

Scott - Director of Operations

Scott steps in and does the things that no one else has time (or desire) to do. He keeps our operations running smoothly and our warehouse stocked. Scott loves to cook (he's a trained chef). He also enjoys building furniture (he built almost all of Pac Nor Westy's store fixtures!). He also enjoys exploring the Pacific Northwest and getting out in his kayak whenever the weather cooperates.

Matt - Flagship Store Staff

Matt works in our La Conner, WA flagship store. He loves telling customers about our makers and has a great depth of knowledge to share. When he isn't working the storefront, Matt loves reading a good book with a cup of coffee at one of our many great coffee shops here in La Conner.

Dr. Leo Marvin - Shop Dog

Call him Leo when he's moody, Marvin when he's a saint. In any case, he will likely greet you at our flagship store on the weekends. Leo loves to nap, people watch, and run the zoomies on the beach. He may be the only dog in the world who does not like human food. You can follow him on instagram @leomarvintheboxer